I figured I’d do some quick research and this article by Bustle did the work for me.
“According to a recent study conducted by Vaseline, 77% of women use less than 10 beauty items regularly, despite spending money on about 100 different products over the course of the year.”
The article goes on to say that this study was taken in the UK, but that type of data is most likely incredibly reflective of the United States’ trend.

I don’t even want to think about the possible expired product I have on the top of my dresser. For whatever reason, I tend to keep foundations I don’t even like and old mascaras thinking I’ll use/need them again.
It’s a shame to think about the waste from all the packaging of makeup that we produce. Just like any other trash, it would make more sense to somehow recycle these bottles/tubes/etc.
But no one is gonna go through the effort to clean out alllllllllll of the foundation or concealer from their bottles to properly recycle it.
Hopefully someday soon, more companies will be more aware of this and create products where the actual makeup product can be replaced, but the tube or bottle it’s contained in can stay and be reused.
Brands like, Kjaer Weis, a Danish makeup brand, are already ahead of the game on this one.
Lisa Eldridge, my favorite makeup artist, preforms a bunch of organic and natural brands in a video she did in 2016:
What’s your opinion about natural makeup? How much do you care about getting rid of your old makeup? I’d love to know! Let me know in the comments.
















